Email marketing is attracting many users with social networking sites like Facebook, twitter, myspace etc. The email has the power to attract users and can be sent to many users in a matter of seconds. This is the main reason why many marketers use the help of emails to increase their profits. You may not be aware of the fact, but even consumers’ use emails. They do that to know the benefits which are available in the online shop. Twitter and Facebook are the two most common social media sites which are widely used by various companies in marketing their products. The reason for that is these sites are the very highly visited sites.
I’m giving below some of the latest trends which are being implemented by companies to improve their sales:
1) Like mentioned above, many companies use twitter and Facebook. They know its power of attraction of millions of users worldwide. Those of you who have accounts or use these sites may understand clearly what I’m trying to say here. Companies love to get the user’s feedback and opinions about their products. They put online surveys about their products. This saves them precious money and time as they do not have to prepare questionnaires, collect them later. Everything is done right on the internet.
2) Many of you must have seen the ‘forward to a friend’ option. You may not know the value of those words. Well, even a single friend of yours who signs up, means a single customer acquired by the marketer. This option enables the reader to send the email to his/her friends, so that, they can view the website. This helps to popularize the website and the product.
3) The most important thing in targeted email marketing is the subject line. This can be viewed by the user even before he/she opens the email. Make sure your subject line is attractive, so that it can generate more visitors to your site. Try to create a catchy phrase or sentence.
4) Students provide the maximum business to any market. All market analysts will surely agree with me. Thanks to the advancement in online technology many just sit at home and order expensive gadgets or products which they like. It is up to you make your product attractive and interesting for them. They know what exactly they want and how to deal with the right type of product. They don’t like being disturbed with your messages again and again.
Email marketing has indeed grown rapidly thanks to the rapid development in technology. It has also been helped by the increase in the number of users who opt for this kind of online marketing. It is very easy and tension free method of doing marketing. Not only the marketer, but also the customer can save valuable money doing this kind of business.